With the EA FC 2025 competitive season coming up, Juventus has signed a partnership deal with NIP to bring in Olle “Ollelito” Arbin.
Image Credit: Juventus
Juventus x NIP – A new collaboration
According to a release, the player will be competing in key tournaments throughout the season, including the eSerie A Goleador and the eSupercup, as well as be part of the club’s Creator Lab.
The player will be joining Juventus on loan from Ninjas in Pyjamas (NIP), a multinational esports organization that recently went public on the NASDAQ exchange. Mainly known for its endeavors across key esports titles such as Counter-Strike and League of Legends, NIP is now entering the sports simulation scene alongside one of the leading football clubs.
A pleasure working on this project from start to finish alongside the talented Juventus professionals and co-workers who made this possible,” said Fabio Fusco, Head of Partnership & Sales at NIP. “A huge thank you to everyone – across marketing, partnerships, communications, sales, brand, legal, media, and all departments involved, for your hard work.”
Ollelito’s past career records
The Swedish player has been making steady progress in the past few years. His recent competitive results include the victory in the ePremier League in the 2022/23 season alongside teammate Tom Stokes, and has earned a spot in the Swedish national team. Ollelito will make his debut with Juventus on 6 December at the eSupercup in Florence.
“I’m delighted and really grateful to be joining a team with a history as rich as Juventus’,” said Ollelito. “I’ll give my absolute all to bring success to the club.”
Juventus continues its efforts in the gaming and esports space
The football club has been increasing its presence in the gaming and esports space throughout the past few years, as Juventus is prioritizing its engagement with the younger generations. Aside from NIP, Juventus collaborated with OpTic Gaming on several social media campaigns, as well as the launch of co-branded merchandise.
Last year, the football club also worked with the Italian esports organization DSYRE (now renamed to DNSTY) for its Rocket League and EA FC lineups.