Nvidia RTX 5090 GPU price leaked again, and it’s still eye-wateringly expensive

Nvidia RTX 5090 GPU price leaked again, and it’s still eye-wateringly expensive

As Nvidia is ramps up to launch its latest RTX 50-series graphics cards in just a few weeks time, we’ve yet another RTX 5090 price leak ahead of the launch. Now it seems even more corroboration has come together as the price of the flagship model, the RTX 5090 has been leaked again.

Nvidia’s upcoming hardware, running on Blackwell chips, is expected to be announced at CES 2025. With an anticipated bump in performance across the board, the RTX 5090 is expected to once again stand head and shoulders above the rest of the roster. Since launching the 3090 in 2020, these XX90-branded cards have been the company’s flagship options and consistently been the fastest graphics cards on the planet.

This latest hint as to the RTX 5090’s eventual price comes from Italian outlet Bits and Chips, who have apparently been in conversation with Chinese and Japanese journalists that suggest the upcoming GPU could cost around $1900. Manufacturers have allegedly been told anywhere from $1899 to $1999 will be the expected range, lining up with pricing rumors from last month.

For reference, the RTX 4090 launched at $1599 for its Founder’s Edition but has since crept up to nearly $2000 or more for overclocked cards. While extremely powerful for gaming, it has often been difficult to get hold of 4090 GPUs due to their capabilities in the AI space.

Originally, the leaks had pinned the price of the RTX 5090 at $1999, leaving many of us largely unsurprised at Nvidia continuing to push the price of its flagship card even higher. That’s not only because it maintains a market-leading position – with AMD expected not to even try and compete at this extreme end of the GPU market this generation – but also because of the huge uptick in specification of this new GPU. Hardware leakers have said that Nvidia’s flagship could come with 21,760 CUDA cores and have 32GB of GDDR7 VRAM at its beck and call, with the latter potentially contributing heavily to its high price.

GDDR7 is relatively new tech and is expected to be costly in comparison to the GDDR6 and GDDR6X VRAM that have been used in the last three generations of Nvidia GPUs. Rumors did circulate in June of this year that GDDR7 production might be delayed, but SK Hyinx refuted the claim.

The RTX 40-series was not particularly received with open arms like its predecessor, the 30-series, due to some slightly disappointing spec increases and high prices. However, these cards have still gone on to dominate our best graphics card choices for most PC enthusiasts. For instance, you can read about our top pick for a mid-range GPU in our Nvidia GeForce RTX 4070 Super review. Time will tell whether the RTX 50-series gets a more positive initial reception when it arrives early next year.

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