- GamingonPhone had an opportunity to interview Chase Xu, the Vice President and CMO of realme.
- The discussion delved on realme’s partnership and R&D with KRAFTON India, vision, and more.
Popular brands investing in esports and teams have been one of the reasons we are seeing growth at the highest rate. One of the brands that have been instrumental in the same is realme. One of the leading mobile brands in the world has been bringing several events to the scene, prominently for KRAFTON’s Battlegrounds Mobile India (BGMI). We at GamingonPhone had an opportunity to interview Mr. Chase Xu, the Vice President and CMO of realme who talked to us about the company’s partnership with KRAFTON India, joint R&D initiatives, and other interesting details, which I will share in this article.
Mr. Chase Xu, his role in realme, and his passion for finding innovative ways to engage with people
When asked to introduce himself to the readers, he shared that he has been with realme since its inception, growing alongside the brand as the Vice President and Chief Marketing Officer. “My role is all about making sure that our marketing strategies can effectively connect with our customers,” he explained.
He highlighted his passion for finding innovative ways to engage with people, blending technology with relatable stories. “It’s been a rewarding journey, filled with lessons and moments where we’ve truly connected with our community. For me, it’s not just about creating products, it’s about creating a community where our users can feel like they belong.”
Partnership with KRAFTON India for BGIS and BMPS 2025
On the inspiration behind realme’s partnership with KRAFTON India for BGIS and BMPS 2025, he emphasized their vision of transforming India’s mobile gaming ecosystem. “We wanted to nurture
the massive talent pool in the country and empower the next generation of esports athletes. Our
partnership with KRAFTON for BGIS and BMPS 2025 helps us accomplish that,” he said.
He elaborated on how this collaboration leverages the strengths of both companies. “KRAFTON’s expertise in world-class gaming, coupled with realme’s high-performance smartphones, creates the perfect synergy. Through this collaboration, we aim to offer casual and professional gamers an optimised and immersive experience.”
Supporting major events like the BGIS 2025 LAN Finals and BMPS 2025 reflects realme’s commitment to esports. He concluded by stating “This partnership is a significant step in shaping the future of Indian esports.”
Joint R&D initiatives between Realme and KRAFTON India
He elaborated on the joint R&D initiatives between Realme and KRAFTON India, saying, “Both teams are collaborating closely on hardware and software innovations to ensure that our gaming smartphones, such as the realme GT 7 Pro, are perfectly optimized for KRAFTON’s titles like BGMI.” The collaboration includes exclusive debugging and testing to fine-tune devices for peak performance in competitive esports.
“Additionally, we have formed a dedicated internal team comprising R&D, marketing, and product experts, working closely with KRAFTON India to push the boundaries of mobile gaming technology.” He further mentioned that the two companies are striving to revolutionize mobile gaming through seamless, high-performance gaming experiences and drive future innovations in India’s esports landscape.
realme’s vision for next-gen esports athletes
“We are building a comprehensive ecosystem that encompasses esports-focused product innovation, joint development, and optimization for popular games like BGMI,” says Xu. He adds that by offering high-performance devices at accessible prices, realme is making gaming more accessible to a broader audience.
He further adds: “Our ongoing investment in esports infrastructure, along with grassroots initiatives, plays a crucial role in nurturing emerging talent. Moreover, the partnership with KRAFTON is focused on supporting creators, creating interactive platforms, and offering competitive opportunities, all contributing to the long-term growth of India’s esports ecosystem.”
Shaping the future of mobile gaming
He discussed Realme’s vision in shaping the future of mobile gaming and esports in India, saying, “We are committed to delivering high-performance devices optimized for competitive esports, such as the realme GT 7 Pro for BGIS 2025, to ensure the best gaming experience for our users.” Realme’s strategic collaboration with KRAFTON India aims to strengthen esports infrastructure and nurture emerging talent through grassroots initiatives.
“By continuing our investment in R&D and exclusive joint development, we are pushing the boundaries of mobile gaming technology,” he added. He emphasized that Realme’s comprehensive approach supports both casual gamers and professional esports athletes, making gaming more accessible to a wider audience. He also highlighted that Realme is proud to play a key role in establishing India as a global hub for mobile gaming and esports.
Chase Xu on realme’s collaboration plans and future
When asked about future collaborations, he responded, “Yes, we do have plans to collaborate more closely with gaming organizations and developers in the future.” These partnerships, he explained, “will help Realme gain valuable insights into the gaming industry, allowing them to develop products tailored to the specific needs of gamers.”
“Additionally, we also aim to organize gaming competitions, further fostering the growth of the esports industry and nurturing grassroots talent,” he continued. He stressed that these collaborations will play a key role in enhancing Realme’s gaming offerings and expanding its presence in the esports ecosystem.
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