Rishabh Pant joins Good Game as Global Ambassador, signaling a new era for Gaming Entertainment

India’s ever-evolving entertainment and gaming landscape is taking a bold leap forward with the debut of Good Game, the world’s first “as-live” global gaming reality show. Blending the drama and excitement of reality television with the rapidly growing world of gaming, Good Game is set to create a brand-new genre of digital entertainment.

Adding to the excitement is the announcement that celebrated Indian cricketer Rishabh Pant has signed on as the global brand ambassador for the Good Game show. His partnership not only brings star power to the initiative but also bridges the gap between traditional sports and next-gen entertainment formats.

With India poised to become a global gaming powerhouse, Good Game arrives at an opportune moment. Featuring a unique blend of competition, celebrity mentorship, and real-time content, the show aims to discover and launch the world’s first true Gaming Celebrity Superstar. 

Rishabh Pant Ushers in the Good Game Era

Rishabh Pant’s appointment as the global ambassador for Good Game marks a significant milestone in the show’s mission to elevate gaming to mainstream recognition. Known for his fearless performances and charismatic personality, Pant embodies the very qualities that Good Game seeks to champion—skill, flair, and authenticity.

As a youth icon and one of India’s most dynamic cricketers, his involvement adds credibility and mass appeal to the format, especially among Gen Z audiences.

“I am pleased to associate with Good Game, who are known for their exciting and pioneering work,” said Pant. “I’m looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout.”

For Rai Cockfield, Founder of Good Game, Pant’s involvement is a perfect match. “Rishabh is an icon in the world of sports, having proven himself on the world’s biggest and most high-pressure platforms,” Cockfield noted.

Pant’s backing not only lends prestige to the show but also reinforces Good Game’s positioning as a cross-cultural phenomenon that unites sports, gaming, and entertainment into one seamless experience.

Good Game presents a Chance to win $100,000 in Cash and Prizes

At its core, Good Game is more than a talent show—it’s a launchpad for the next generation of entertainment icons. The format is designed as an “as-live” competition, a hybrid between live television and polished post-production. By shooting and releasing episodes in real-time, the show stays responsive to current trends, social media conversations, and the evolving tastes of the gaming community.

Contestants on Good Game will come from diverse backgrounds, including gaming, social media content creation, and entertainment. They will face a series of challenges that test not only their gaming prowess but also their ability to build communities, create viral content, perform in both live and recorded formats, and understand the business mechanics behind global entertainment.

The winner of the Indian edition will walk away with $100,000 in cash and prizes, along with a coveted opportunity to compete in Good Game APAC against top talent from across the Asia-Pacific region.

Good Game’s Vision: From Contestants to Global Superstars

This multi-disciplinary format is a direct response to the changing nature of celebrity in the digital age. The global gaming industry now generates more revenue than the film and television industries combined. Yet, the creators and entertainers fueling this growth remain underrepresented in mainstream media.

Good Game wants to change that by spotlighting the stories of these rising stars and giving them the platform they deserve. India, with its 550 million gamers and youthful population, is an ideal launchpad for the show’s global ambitions. Industry reports estimate that the Indian gaming market will reach a value of nearly $4 billion by the end of 2025.

Factors such as increased smartphone penetration, affordable data access, and a growing cultural acceptance of gaming as a legitimate career path have all contributed to this boom. The Indian government’s efforts to promote gaming as a medal sport in global competitions only further validate its place in mainstream culture.

To activate this vision, Good Game will be broadcast through a leading OTT or television partner, with additional content made available via YouTube and social media-led watch parties. The show’s business model integrates brand sponsorships, merchandise sales, and community-driven subscription programs, offering a rich ecosystem that supports both creators and commercial partners.

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