Hello Kitty Merch Match lets you collect digital Sanrio merch, opens pre-registration on mobile

Applibot Inc. has revealed their latest match-3 puzzle title, Hello Kitty Merch Match, with pre-registration now live on both Android and iOS. According to the App Store’s listing, the game is expected to launch on September 30, 2025.

Build your dream Sanrio collection by matching cute merch

Hello Kitty Merch Match is a 3D match-3 puzzle game where you can match and collect adorable Sanrio merchandise. You have to tap to match three of the same merchandise, like My Melody slippers or Hello Kitty mugs, from a massive pile to build your digital collection of both retro and latest merchandise.

I feel like this title is perfect for Sanrio fans on a budget, as the game lets you collect over 1,000 pieces of real merch in digital form, featuring your favorite characters like Hello Kitty, Cinnamoroll, Pompompurin,  Chococat, Pochacco, KUROMI, My Melody, and more, including even the less popular ones.

View your merch, rotate them, and watch them parade across the home screen

Moreover, each merch item you match is added to your collection screen, and you can view them in 3D, rotate them, and even check on the official website. I’m also eager to watch my collected items parade across the home screen, which sounds really fun.

Overall, Hello Kitty Merch Match promises a delightful experience, packed with Sanrio-themed fun puzzles, collectibles, home screen customization with kawaii illustrations and adjustments, and more. That said, the only downside is that we’ll have to wait a while to experience it.

Hello Kitty Merch Match is now open for pre-registration on both Android and iOS. You can now pre-register for the game via your respective Google Play Store or App Store.

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