FLOKI teams with New to The Street to spotlight flagship title Valhalla and its fast-growing ecosystem

Posted by By our-little-miss-is-home May 30, 2025 45 Views 4 Min Read
FLOKI x New to The Street partnership



  • FLOKI teams with New to The Street for a U.S. media campaign reaching over 219 million households.
  • The three-month campaign will spotlight FLOKI’s growing crypto ecosystem and its flagship MMORPG, Valhalla.
  • FLOKI will feature in interviews and commercials on Fox Business, Bloomberg TV, and the Reuters Billboard.

FLOKI, the community-powered crypto ecosystem, is going primetime. Stepping into the spotlight with a high-impact media partnership with New to The Street, FLOKI aims to reach over 219 million U.S. households with this collaboration.

Partnering with one of the well-known financial media brands, FLOKI will be having a three-month campaign with New to The Street to showcase its expanding ecosystem and real-world use cases, including its blockchain Play-to-Earn MMORPG title Valhalla.

Valhalla’s official mainnet launch is scheduled for June 30, 2025, marking a major milestone for the project

The official launch of Valhalla on the mainnet will be on June 30, 2025, and will serve as a key highlight. FLOKI’s leadership will also engage with investors directly through in-person meetups, virtual sessions, and appearances across major networks.

The campaign blends traditional media with digital exposure, featuring FLOKI interviews on Fox Business and Bloomberg TV, over 100 commercials a month, and ads flashing 20 times an hour on the iconic Reuters Billboard in Times Square.

All of this will be amplified further through New to The Street’s large online audience. Over 100+ thirty-second commercials will run monthly across major financial networks like CNBC, FOX Business, and Bloomberg, with another 50 ads on Bloomberg kicking off in month two.

All content will be posted across New to The Street’s YouTube channel and social platforms. FLOKI will join meet-and-greet events with brokers, host intimate retail investor gatherings in New York City, and take part in virtual sessions with family offices and accredited investors.

“I’m very excited about this partnership and sharing how FLOKI is making blockchain better than they found it,” said Pedro Vidal, the Community Relations Officer for FLOKI spokesperson. “This campaign will expand our efforts in revealing the levels of enhanced utility that are witnessed within our ecosystem. I’m dually proud and excited!”

Image via Floki

Even last year, Floki had a couple of collaborations to promote Valhalla, including an ad campaign during the 2024-25 English Premier League season. They also partnered with the Kick F1 Sim Racing Team, bringing Valhalla into the sim racing and esports scene.

Collaboration Note

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