What sets inZOI apart from other life sims is how alive its characters feel. Rather than scripted, predictable reactions, the AI has them respond to gossip in some truly unexpected ways. Just like in real life, whispers and rumors spread like wildfire through the virtual world, setting off a chain reaction of unpredictable social consequences.
A single good rumor can really shake things up, turning your friends against each other and creating rivalries out of nowhere, completely changing your Zoi’s world. If you want to learn how to spread a juicy rumor and spice up your social life in inZOI, continue reading.

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How To Spread Rumors in InZOI
Before you can spread rumors and start gossip, you’ll need to understand how Karma works. Only Zois with a low Karma score, i.e., those who’ve made questionable choices, can use this social feature and spread rumors. This means you can only spread rumors by lowering your Zoi’s Karma in InZOI.
Once your Karma takes a dip, the rumor system unlocks on Bubbly, InZOI‘s social platform. Depending on how low your Karma is, you’ll have different rumor options to choose from. To spread rumors, Zois need a Slightly Bad or Bad Karma level.
Zois who have Slightly Bad Karma can only send out a Rumor Text, but those with Bad Karma can send a Malicious Rumor Text. Simply select which rumor you prefer to spread out and just let the drama unfurl. Once the requirements are met, and you’ve unlocked the rumor system in the game, follow the following steps to spread a Rumor:
- Click on a Zoi.
- Scroll down until the Smartphone option appears.
- Click on Smartphone in InZOI and choose to either Send a Rumor Text or Send a Malicious Rumor Text.
How to Lower Your Karma in InZOI
All Zois start off with a clean slate or Neutral Karma. To lower your karma, you must choose the bad options that appear once you are interacting with another Zoi. If your Zoi is consistently rude, i.e., they throw away rash in inappropriate places, send mean texts, threaten people, or ignore those in need, their Karma will drop. The more you engage in these negative actions, the lower your Karma falls. A red icon will also appear on such actions in dialogue options.
You can check a Zoi’s Karma level by viewing their Zoi Card or accessing the Karma Report in InZOI.
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