Summary
- Assassin’s Creed Shadows has had a massively successful early launch period.
- According to legendary developer Hideki Kamiya, it’s because most “normal people” aren’t outraged at the game.
- Rather, the vocal minority in the leadup to the game’s launch is just that.
Despite all the perceived controversy and faux outrage in the leadup to its release, few games have had as impactful of a launch as Assassin’s Creed Shadows. Within days of its release, the game had crossed over 2,000,000 players, becoming Ubisoft’s second-biggest launch of all-time and on pace to hit 6,000,000 players in a month.
But if you ask legendary Japanese developer Hideki Kamiya why that may be, it’s because most people aren’t enraged with the game. Most “normal” people, that is.
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Taking to Twitter, Kamiya first congratulated Ubisoft on passing 2,000,000 players. Then, in a follow-up post, he noted that a “majority of normal people” have been silent as compared to the vocal minority of outraged gamers. He added, “I wonder if there’s (a) way to make these “normal people” equally visible in everything…”
A machine translation of his comments in full is as follows:
This isn’t limited to this case, but while there are a few super-intense people who make a big fuss saying, “I won’t tolerate that!”, the other majority of normal people who take an “it’s fine” stance are basically silent…I wonder if there’s no way to make these “normal people” equally visible in everything…
Kamiya isn’t necessarily wrong in his assessment, either. For all the perceived issues that the game had in its run up to launch, the title is experiencing some massive early success. All of which goes to show that the vocal minority is really just that.
Assassin’s Creed Shadows
- Released
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March 20, 2025
- ESRB
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Mature 17+ // Blood and Gore, Intense Violence, Language
- Developer(s)
-
Ubisoft Quebec
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