Palworld has always had this rivalry with Pokemon, which was sparked almost immediately after the former was announced. When comparing the two, it’s clear that Pocketpair’s creation has some glaring similarities to one of the biggest franchises owned by Nintendo. Regardless, Palworld has done a good job establishing an identity by having content not usually seen in the monster-capturing genre, making it clear that it’s unique even when compared to its behemoth of a competitor. Even with that, the two continue to go against each other, and with one clearly having more advantage than the other, Pocketpair can choose to make a move so interesting and entertaining that it may help take some of the spotlight away from Pokemon.
One of the latest stories revolving around Palworld‘s rival is that it will obtain its first-ever LEGO sets, which are expected to be released sometime in 2026. It is a logical decision made by Pokemon, as the franchise’s games have many creatures and iconic locations can translate well into the design of the popular toy series. In that regard, one could say the same about Palworld, and Pocketpair can use that to follow the plan of its competitor. The developer can also partner up with another popular building block company to create its own sets, showing that it can keep up with Pokemon and further cement their rivalry with a move that could help it gain more success.

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Why Palworld Should Follow Pokemon’s Lead in Having Building Block Sets
While things like the future mobile version of Palworld and the game’s eventual crossover with Terraria show that Pocketpair’s creation has no problem in the growth department, it will need to do a lot more to keep pace with Pokemon. Working together with a successful building block company would be one of the best ways, as it also has other benefits aside from taking away some of the success from one of Nintendo’s biggest franchises:
- Having building block sets guarantees that Palworld expands its reach, which could incentivize more people to play the game
- It could lead to more collaborations with other companies in the future if successful, helping ensure that the game remains relevant
- The building blocks could help Palworld take its first step towards other accomplishments much bigger than the ones it has already achieved, perhaps even start its own franchise if well-received.
There are a lot of expectations for Palworld, and obtaining building block sets might not be exactly at the top of the list. However, given what the move can do for the game and how Pokemon has confirmed to carry it out, Pocketpair may want to consider entertaining the idea.
Mattel Brick Shop Could Produce Palworld Building Block Sets
If Pocketpair decides that Palworld should have its own building block sets, one of the best candidates for a company that can help produce that would be Mattel. The popular toy manufacturer responsible plans to enter the plastic construction scene with its own brand, Mattel Brick Shop. It’s set to launch in May 2025, and given how new it is, Pocketpair can establish a mutually beneficial partnership that builds momentum for both brands. Mattel would get a line of sets to produce for its new brand, giving it a ton to work with for its future, while Palworld gets its own brick-like toys that show other creature-collecting games outside of Pokemon can find major success.
Pokemon‘s announcement of an official LEGO set could bring the rivalry between it and Palworld to the next level, but that’s only if Pocketpair steps up and pushes a similar toy line for its creation. Although this is easier said than done, it would be a worthwhile move for the developer in the long run.

Open-World
Shooter
Survival
- Released
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January 19, 2024
- ESRB
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T For Teen Due To Violence
- Developer(s)
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Pocket Pair, Inc.
- Publisher(s)
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Pocket Pair, Inc.
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