Summary
- There’s mass speculation surrounding the pricing of Grand Theft Auto 6.
- A Swiss retailer has listed GTA 6 for 99 Francs, which is about $112.
- Brack is likely speculating and looking to cash in on potential scarcity.
Grand Theft Auto 6‘s price has yet to be revealed by Rockstar, but speculative buyers suspect publisher Take-Two will charge a higher price than the standard $50-$70 that other triple-A releases tend to cost. This is reflective of the (presumptive) massive budget of Grand Theft Auto 6, and also because the game is very highly-anticipated, meaning that consumers are likely to pay whatever Take-Two asks.
A recent listing for the game on Swiss retailer Brack has set the price at 99 Francs, which converts to about $112 (nice spot, Destructoid). Although pre-orders of Grand Theft Auto 6 aren’t available yet, the retailer has specified that the price is correct in the questions and answers section of the listing. This is far from confirmation that GTA 6 is going to cost over $100, but Brack’s pricing of 99 Francs is specific enough to spark speculation.
Premium Pricing
There is no definitive proof of the Grand Theft Auto 6 pricing speculation, but it appears that a lot of players have already accepted that they could be paying $100 or more. Rockstar has never adopted a unique pricing strategy for its games, but the studio has also never had a game as anticipated as Grand Theft Auto 6. After all, Grand Theft Auto 5 is one of the best-selling games of all time.
This could be simple opportunism from the Swiss retailer. If you place a pre-order with Brack, you’ll receive a copy of Grand Theft Auto 6 when the game releases. However, the price isn’t dependent on the actual price of the game, but rather on whatever Brack wants to charge. It’s taking advantage of the potential scarcity of Grand Theft Auto 6 – an attempt to bait desperate consumers into overpaying for a product that could run out of stock.
It could mean that the retailer suspects the release price will be higher than standard pricing, but Brack’s speculative capabilities are likely no better than anyone else’s. For what it’s worth, releases in Switzerland tend to be a dollar or two more expensive than in the United States.