Summary
- Rovio is partnering with The Loyal Subjects for a new line of Angry Birds toys and collectibles in 2026.
- The collaboration will include a nostalgic aesthetic and fan-favorite characters.
- Fans can look forward to high-quality, innovative products in the future, according to Rovio and TLS.
Fans of Angry Birds have plenty to look forward to on the horizon, as Rovio is partnering with The Loyal Subjects for a new line of high-quality toys and collectibles based on the franchise. This collaboration is slated to kick off with “a mind-blowing suite” of Angry Birds-themed products that will hit retailers in 2026.
Few franchises have left their mark in gaming history like Angry Birds. Since its debut in 2009, Rovio’s iconic IP has become one of the most ubiquitous names in mobile gaming and has further cemented its place in pop culture by branching out into other forms of media such as film and TV. Amid all of this, there have been loads of Angry Birds merchandise for fans to get their hands on, and now there’s good news for those who haven’t yet had their fill.
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Rovio and leading toy brand The Loyal Subjects have announced a partnership to create a new line of Angry Birds toys, collectibles, and more. In teasing this new line, TLS stated that it will recreate the aesthetic of the earlier Angry Birds games, and that consumers can expect to see fan-favorite birds represented. What’s more, TLS is also working on a toy line to tie into the third film in the Angry Birds Movie series, which was confirmed to be in production last year.
Rovio and The Loyal Subjects Announce New Angry Birds Toy Line
The first collection of Angry Birds toys, collectibles, and plushes from The Loyal Subjects will arrive sometime in 2026, though fans will get their first look at the lineup later this year. Describing the partnership with Rovio, TLS stated how both companies value inspiring imagination and play in kids and adults alike. “The TLS team is soaring with excitement for Angry Birds,” said brand CEO Jonathan Cathey, who expressed confidence in TLS’ ability to carry the torch for the franchise. Similarly, Rovio VP of Transmedia Hanna Valkeapaa-Nokkala expressed excitement at having TLS on board, saying, “We can’t wait for fans to experience these high-quality, innovative, and exciting toy lines firsthand!”
It’s clear from the announcement that the two companies are eager to take part in this partnership, with Cathey describing both as “sharing a North Star” promoting fun and a desire to create memorable products that fans of Angry Birds will love. Between said products and the upcoming release of The Angry Birds Movie 3, there will be plenty to look forward to in the near future.
The Loyal Subjects has a lengthy history of partnerships under its belt, having created products for a wide range of popular brands including Marvel, Nickelodeon, and WWE. With this expertise, fans should expect quality merchandise when TLS’ Angry Birds line drops into retailers next year.
Angry Birds
Angry Birds was originally developed for use on iOS and Android devices as a mobile physics-based game in which players launched small birds with varying powers from a sling shot to topple an army of green pigs. The franchise ballooned in popularity and created an array of spinoffs, merchandise, and even movies.