Summary
- Insert Coin’s first new collection of 2025 is dedicated to Sonic the Hedgehog.
- Leading the range is a hoodie featuring the Sonic & Knuckles logo, and a snazzy Sonic blue varsity jacket.
- There are also socks, pins, and a t-shirt, and it’s all available now.
Insert Coin is finally ready to reveal its first new merch of 2025, and it’s saved a big one for first. Sonic the Hedgehog is speeding back into its store via a new collection that has clearly been made with older Sonic fans in mind, and not only because it includes a hoodie with the Sonic & Knuckles logo on it that I will have already placed an order for by the time you read this.
Insert Coin is an industry leader when it comes to high quality video game merch and while it has teamed up with Sega for Sonic products in the past, the Blue Blur and his anthropomorphic buddies have been missing from its storefront for a while. That changes today via this all-new collection, all of which is available to buy at Insert Coin right now.

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If you hadn’t already guessed, the item in the new range I’m the most excited about is the Sonic & Knuckles hoodie. The logo for the 1994 team up game is widely regarded as one of the best in video game history, and it’s embroidered onto the chest of this stylish new hoodie. It’s also printed on the back, and a lot bigger than the embroidered version on the chest, so people can admire the logo as you arrive and then again while you walk away.
Sonic Stuff Is Back At Insert Coin
I Really Am Obsessed With That Sonic & Knuckles Hoodie
If you want something a little brighter, Insert Coin also has a Sonic varsity jacket in a shade of blue synonymous with the world’s most famous hedgehog. There’s a fuzzy S and Sonic’s face with other details on the chest, but the inside of the jacket might be even better than the outside. The lining is modeled after the iconic brickwork pattern in the OG series’ Green Hill Zone, and a Super Sonic surrounded by Chaos Emeralds is embroidered on its inside pocket.
Sticking with the very first Sonic game on the Sega Genesis and Mega Drive, accompanying the hoodie and varsity jacket is a baseball t-shirt with the logo that appears when you start it up splashed across the chest. Rounding out today’s drop are socks with Tails and Sonic on them, and pins modeled after the signposts that mark the end of the Genesis games’ levels – a Sonic one, and a Robotnik one.
Everything in Insert Coin’s official Sonic collection is available now. Quite the way to follow on from what was a very busy 2024 for the video game merch site that included new Bloodborne merch and its first-ever Cyberpunk 2077 drop. Both of those ranges are still available, by the way.

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