Most of your income in Two Point Museum comes from guest donations, so running a successful exhibition means getting people in the door who will be willing to give generously. While it’s possible to have a large museum with a variety of Exhibits on display that can get everyone’s attention, the game is set up in such a way that that’s more of a long-term goal. In the meantime, your best means of getting the most out of yoru existing collection is through the Marketing Room.
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Read on to find out how the Marketing Room works and learn the best way to use it for your museum
How To Run A Marketing Campaign In Two Point Museum
Each Marketing Room in your museum can run a single 90-day Marketing Campaign at a time. If you have multiple Marketing Rooms, you can have a Campaign going simultaneously in each. This can get expensive, though, both in terms of staffing and the actual cost of the promotion, so be sure your budget can handle it.
Marketing Campaigns must be maintained by an Assistant with one or more levels in the Marketing skill. Rarely, Assistants will have this skill when hired, but in most cases you’ll need to train them for it. The more levels the Assistant has in Marketing, the more effective the Campaign that they oversee will be.
When starting a Marketing Campaign, the overall cost and effectiveness are determined by whether you choose a Basic, Standard, or Elaborate Campaign. More expensive Marketing Campaigns grant bigger bonuses – see below.
You can also choose whether to automatically repeat the Campaign once it concludes. If you do, you’ll pay for each new campaign when it starts, and your Marketing Room will keep repeating the same Campaign until you uncheck the box.
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Types Of Marketing Campaigns In Two Point Museum
Each time you start a new Marketing Campaign, you can choose one of three types, sorted with the tabs at the top of the Marketing menu:
- A Guest Campaign focused on bringing more people into the museum, or attracting guests with a certain type of interest.
- A Subcategory Campaign that increases the Buzz of a group of Exhibits.
- An Exhibit Campaign that greatly increases the Buzz of a single Exhibit type.
Guest Campaigns
|
Campaign |
Basic ($5,000) |
Standard ($7,500) |
Elaborate ($10,000) |
|---|---|---|---|
|
Museum Campaign |
Increases overall attendance by 10% |
Increases overall attendance by 20% |
Increases overall attendance by 30% |
|
Guest Type (Families, Goths, etc). |
Increases the chance that each new visitor is the chosen type (max chance 20%) |
Increases the chance that each new visitor is the chosen type (max chance 35%) |
Increases the chance that each new visitor is the chosen type (max chance 50%) |
Whenever a Marketing Room doesn’t have an active Campaign running, they’ll run a Background Campaign, which is effectively identical to a Basic Museum Campaign, for free. That means that paying for one is a waste of $5,000!
Subcategory Campaigns
You can choose to center your campaign around a broad Theme, or a single subcategory within a Theme.
|
Campaign |
Basic ($5,000) |
Standard ($7,500) |
Elaborate ($10,000) |
|---|---|---|---|
|
Theme (Prehistory, Space, etc.) |
All Exhibits within the Theme get a 10% Buzz bonus. Each new visitor has a higher chance of their favorite subject being within the chosen Theme (max chance 20%) |
All Exhibits within the Theme get a 10% Buzz bonus. Each new visitor has a higher chance of their favorite subject being within the chosen Theme (max chance 40%) |
All Exhibits within the Theme get a 10% Buzz bonus. Each new visitor has a higher chance of their favorite subject being within the chosen Theme (max chance 60%) |
|
Subcategory (Fossils, Cursed Objects, etc.) |
All Exhibits within the subcategory get a 15% Buzz bonus. Each new visitor has a higher chance of their favorite subject being the chosen subcategory (max chance 20%) |
All Exhibits within the subcategory get a 15% Buzz bonus. Each new visitor has a higher chance of their favorite subject being the chosen subcategory (max chance 40%) |
All Exhibits within the subcategory get a 15% Buzz bonus. Each new visitor has a higher chance of their favorite subject being the chosen subcategory (max chance 60%) |
Exhibit Campaigns
These Campaigns enhance all copies of a specific Exhibit, so if you have a lot of Helix Fossils or other easy-to-find artifacts lying around, it can be a good way to make use of them. Alternately, you can focus on maximizing the Buzz of the best piece in your collection.
|
Basic ($5,000) |
Standard ($7,500) |
Elaborate ($10,000) |
|---|---|---|
|
All copies of the chosen Exhibit get a 20% Buzz bonus. Each new visitor has an increased chance of their favorite subject being that of the chosen Exhibit (max chance 20%) |
All copies of the chosen Exhibit get a 20% Buzz bonus. Each new visitor has an increased chance of their favorite subject being that of the chosen Exhibit (max chance 40%) |
All copies of the chosen Exhibit get a 20% Buzz bonus. Each new visitor has an increased chance of their favorite subject being that of the chosen Exhibit (max chance 60%) |
Tips For Using Marketing Campaigns In Two Point Museum
Marketing Campaigns should be used to play to your museum’s strengths, rather than to try and make up for any shortcomings it may have. Since the bonuses are based on percentages and probabilities, you’re most likely to make back the money that you spend on the Campaign if you get lots of donations from the guests that your Marketing team attracted.
In general, it’s best to focus on Campaigns that will enhance the most Exhibits throughout your museum. Run frequent Campaigns for the main Theme of your Exhibits, only deviating into subcategories and specific pieces if you have a lot of high Buzz totals among them, or if your collection is heavily weighted to a particular subcategory. Even guests without the appropriate subject interest will still be wowed by the Buzz, and inclined to leave donations more often.
Once you have multiple Marketing Rooms operating, you can start looking at Guest Campaigns to boost attendance. That’s where you’ll want to really look at where your museum excels; if you have a lot of Interactive Displays, for example, focus on attracting Families, since the kids will love these Exhibits and be more likely to leave a great review. If you have a lot of Knowledge to offer, market towards Professors, Yetis, and Goths.
Cheesemoongers are very easy to provide a Dream Visit for and get a great review as a result – just serve the Melted Cheese Medley in your Cafeteria and watch your Museum Rating soar!
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