Summary
- Microsoft CEO Satya Nadella gave his thoughts on generative AI in gaming, suggesting Xbox will be experimenting with AI.
- Nadella expressed his optimism that Xbox will have a “catalog of games” both using and generated with AI model Muse.
- AI in gaming has been a controversial topic for many fans and creators, with supporters both for and against the use of generative AI.
Microsoft CEO Satya Nadella recently gave a statement on the Xbox developer potentially utilizing generative AI in games, suggesting the studio is heavily considering the approach. AI has been a hot-button issue within the gaming world, with many arguing both for and against the use of AI-generated assets and art within games. While artificial intelligence has long been a staple in video games for the purpose of “computer-controlled” characters, the use of AI art has seen significant backlash throughout several games and franchises. Microsoft, however, may be looking to further pursue AI within its game library.
As one of the figureheads in modern gaming, Microsoft has not shied away from AI as a new technology the studio could utilize with its Xbox brand. Microsoft has frequently tested AI assistant features within Xbox including the “Virtual Support Agent” chatbot for its customer support services, which was rolled out in late 2024 for Xbox insiders. Microsoft even recently introduced “Muse” as its newest foray into artificial intelligence, an AI-powered development tool developed in collaboration with Ninja Theory. Now, Microsoft’s CEO sees Muse as a major part of the developer’s future.
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As reported by VGC, Microsoft CEO Satya Nadella shared his optimistic views on the use of AI and Microsoft’s Muse AI model. Nadella referred to Muse as a “wow moment” for the CEO and revealed that Microsoft is planning to use generative AI in multiple upcoming game projects. The CEO even expressed his view that Microsoft will have a “catalog of games” that will use Muse, as well as using Muse to generate games entirely. Nadella referred to the experience using Muse as a similar sensation to the onset of popular AI models like ChatGPT and Dolly.
Microsoft Planning More Xbox Games with Generative AI
While Microsoft may be moving towards AI game development, other studios have not been so receptive of the newfound trend in gaming. Some creators, like Black Myth: Wukong lead performance director Beth Parker, have directly railed against AI assets in games, suggesting that AI games lack the “human” element. Other creators outside the gaming space have expressed their own discontent towards the onset of AI, including JoJo’s Bizarre Adventure author Hirohiko Araki equating the use of AI art to “scammers.”
Though many have rallied against AI in gaming, still other studios have come to its defense. Capcom revealed last month that the Japanese gaming titan had developed its own AI model for games, using AI more as a “prototype” creator. Artificial intelligence has also seen its support from major studios outside of gaming as well, with Japanese anime studio Frontier Works creating Twins HimaHina as an AI animation releasing in Spring 2025. With more studios adopting and experimenting with AI, the use of artificial intelligence will likely continue to be a widely-contested topic within gaming and pop culture.