Summary
- Nintendo has renewed its Seal of Quality trademark for various video game-related products.
- The company has also secured its Legend of Zelda trademark for a range of goods and services.
Nintendo has renewed its famous “Seal of Quality” for different video-game-related products. Additionally, Nintendo seems to have renewed its trademark for The Legend of Zelda franchise.
Nintendo is always on the lookout to protect its IP, maintaining its trademarks and enforcing its rights through legal action when necessary. Nintendo’s trademarks can be seen in everything from games like Zelda and Mario to characters like Link and Donkey Kong. Trademarks basically work as a protective measure, preventing other companies or people from using these names without permission. Trademarks also apply to consoles, online services (like Nintendo Switch Online), or even ideas—though Nintendo may never use some of these ideas, the trademark ensures that other companies don’t take them.
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Following last month’s announcement of the Nintendo Switch 2, the company seems to be preparing by renewing some trademarks. Some people in Japan have spotted the famous “Seal of Quality,” which used to be a certification Nintendo applied from the mid-1980s to the early 2000s to signal that a given product met its quality standards. In addition to this, Nintendo appears to be securing its trademark for The Legend of Zelda, which covers different goods and services such as appliances, food, and medical-related items.
Nintendo Renews Its Iconic ‘Seal of Quality’
Although it’s true that Nintendo renewing some of its trademarks could hint at a remake or a new project in the Zelda franchise, it may also just be a matter of routine paperwork to secure its IP. The Seal of Quality was first introduced for the NES as a way to regain people’s confidence after the video game market crash of 1983, basically telling buyers that Nintendo products were trustworthy. As the industry matured, Nintendo slowly moved away from this practice, and other rating systems came into play, such as ESRB and PEGI. However, with the imminent release of the Nintendo Switch 2 in 2025, this move could have some ulterior meaning, though nothing is clear yet.
While Nintendo continues its business as usual, speculation about the upcoming Switch 2 is on the rise. The announcement of the new console took the gaming community by storm, with Nintendo finally revealing what the audience had been expecting for years. Even though the Switch 2 will have quite a similar look to its predecessor, the new console is larger, with a black color scheme that gives it a more mature look.
One thing that has sparked excitement among fans is the new Joy-Cons, which seem to have a couple of new features that could have a huge impact on the gaming scene. As players keep waiting for the Switch 2, Nintendo appears to be gearing up for this highly anticipated release.
