Summary
- The Pokemon Company is partnering with Gamescom LATAM for its 2025 event, offering exclusive experiences for fans.
- Visitors will find exclusive merchandise, Pokemon GO on-site AR missions, community-driven activities, an exclusive Pokemon universe experience, and more at the event.
- Gamescom LATAM 2025 will be held from May 1 to May 4 in São Paulo, Brazil.
The Pokemon Company has announced that it will be partnering with the video game trade show Gamescom LATAM to bring exclusive Pokemon offerings to the 2025 edition of the event. After a successful debut in 2024, Gamescom LATAM has continued to reveal a number of exciting partnerships, and this new team-up will offer exciting opportunities for Pokemon fans and developers in the region.
Since its introduction back in 1996, the Pokemon franchise has grown monumentally, becoming one of the most recognized and valuable brands on the planet. The Pokemon Company has branched out beyond video games and trading cards to bring its titular creatures to an ever-growing audience, and the popularity of the Pokemon series will soon make itself apparent at one of Latin America’s newest major gaming events.
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Gamescom LATAM and The Pokemon Company have unveiled the details of a promising new partnership that will see the Pokemon franchise have a significant presence at the Brazilian trade expo. The collaboration will include Pokemon branded credentials with customized artwork at the event, Pokemon GO on-site AR missions, community-driven activities, an exclusive Pokemon universe experience, and more. The Pokemon Company will also have a booth in the exhibitor hall where guests can learn how to play the Pokemon trading card game, unlock in-game Pokemon GO content, and purchase officially licensed merchandise. The partnership aims to bring the public closer to the Pokemon franchise through immersive engagement at Gamescom LATAM 2025.
- When: May 1-4, 2025
- Where: São Paulo, Brazil
Making a return to the Anhembi District Convention Center in São Paulo, Brazil, Gamescom LATAM 2025 will be held from May 1 to May 4. In addition to the major Pokemon offerings, the event will feature other major global names from the video game industry, including Steam, along with dozens of local regional developers and publishers. The event focuses on offering networking opportunities for industry personnel while opening avenues for audiences to connect directly with new and familiar brands and studios. Fans can look forward to the presence of Pokemon throughout the expo, the reveal of the Gamescom LATAM Awards winners, and more when the trade show kicks off in May.
Despite setbacks in the aftermath of the 2020 lockdowns, video game conventions and expos across the globe continue to grow, with major announcements like the partnership between The Pokemon Company and Gamescom LATAM helping to re-establish in-person events for the industry. Pokemon fans looking to experience the exclusive Pokemon GO community activities and hands-on trading card game experiences can get tickets now for Gamescom LATAM 2025.
Pokemon
Pokemon is a franchise that needs no introduction. One of the most successful media empires in history, Pokemon spans games, television, films, manga, merchandise, music, and more.
- Created by
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Satoshi Tajiri