I’m not sure it’s about greed. I am one of the fans who waited until the physical version was released (I’ve only just played it, as a matter of fact).
Remedy’s games are a hard sell in most regards. The nature of the story appeals to a smaller group of people than the average game with it’s level of ambition. As a result, and to ensure they can release the game they want to make, they are required to partner with companies that impose restrictions and make decisions like seen in this case.
Remedy is not complaining that it has only just become profitable. They are used to this. I think it has been said that Alan Wake II is the game of theirs that has turned a profit quickest.
Out of all the developers out there, I think they are possibly one of the least greedy. Many other developers would choose to make decisions that increase their financial takings – Remedy seems to make decisions that allow them to release the game they want to release, without sacrificing the vision that they have.