Hello Kitty’s My Melody Now Has Her Own 50th Anniversary Squishmallow

Sanrio created its beloved mascot Hello Kitty in 1974 and it didn’t take long for them to realize one of the world’s most famous cats needed some friends. Just a year later, My Melody, a rabbit, was added into the mix, which means one year on from Hello Kitty’s 50th-anniversary celebrations, it’s now My Melody’s turn.

Sanrio released a special edition Hello Kitty Squishmallow to celebrate its mascot turning 50 last year, so it’s only right that My Melody receives the same treatment. Not only has My Melody’s birthday Squishmallow been revealed, but it’s available to buy right now from Squishmallow creators, Jazwares.

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The 12-inch Squishmallow is $26.39, available through the link in the box below, and takes the soft pink color used for My Melody’s hood and applies it to the rest of the rabbit’s outfit. Although it doesn’t have the same gold facial features as Hello Kitty’s anniversary plush, My Melody’s new Squishmallow is clearly a lot fancier than the rabbit usually looks, with roses in her hair – or ears – and dark pink bows on what I’m assuming is supposed to be a dress. It can be hard to tell exactly what Squishmallows are supposed to be wearing.

First Hello Kitty, Now My Melody Is Turning 50

Here’s A Squishmallow To Celebrate

There’s a lot more than just a Squishmallow available for anyone who wants to celebrate My Melody’s 50th birthday. Sanrio has also released an AirTag keychain with My Melody wearing a flower crown while standing next to a giant cupcake, an Airpods max cover that features a similar design, and a puffy pink laptop sleeve among other things, all of which are available now and will be presumably remain that way throughout My Melody’s anniversary year, while stocks last.

Hello Kitty and Friends 50th Anniversary My Melody 12-Inch Squishmallow

Sanrio’s My Melody was created in 1975 which means in 2025, she turned 50. To celebrate, the Hello Kitty designers released a 50th anniversary Squishmallow. The rabbit has been decked out in roses and ribbons to celebrate her birthday and joins the 50th-anniversary Hello Kitty Squishmallow revealed the year prior.

As nice as it will be for My Melody fans to load up on new merch dedicated to their favorite Sanrio character, the most exciting way her birthday is being marked is via a spot motion series hitting Netflix this summer. My Melody and Kuromi, who turns 20 this year, will star in their own show that looks a lot like a buddy comedy with My Melody playing the positive, cheery role and Kuromi fulfilling the darker other half to provide balance.

On top of all that, as of last week, Hello Kitty Island Adventure is now available on Nintendo Switch and PC. The Animal Crossing-like game was previously an Apple Arcade exclusive but came to more platforms on January 30. It’s still on track to add PS5 and PS4 to that list of platforms before the end of 2025.

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