Summary
- EA is developing a major 2.0 update for Apex Legends in response to declining revenues.
- Despite its popularity, the game hasn’t met EA’s financial expectations.
- EA’s CEO outlined plans to expand Apex Legends with significant updates to the player experience, though he hasn’t provided many details.
EA has revealed that Apex Legends’ revenues have been dropping year by year, leading the company to start working on a major 2.0 update that will broaden the game experience. Despite the millions of players jumping into Apex Legends every day and the amount of support it receives, the game is failing to perform as it should from a business standpoint, and EA is planning to take action.
As a free-to-play live-service game, Apex Legends receives steady updates that bring new content to the game while addressing players’ feedback. Back in 2019, the game introduced a fresh take on the battle royale genre, allowing players to play as different “Legends,” each with distinctive skills and abilities. The game did great, with Apex Legends reaching major player count milestones and enjoying a fair share of popularity among multiplayer enthusiasts and battle royale fans. Now, even though the game continues to be a popular choice among players, it’s not fulfilling EA’s purpose, and the company has major plans for it.
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During an EA financial call, EA CEO Andrew Wilson revealed that the company wants to bring Apex Legends 2.0, a “meaningful” update with the goal of significantly expanding the game experience to new horizons. Wilson admitted that although Apex Legends was one of the greatest launches in the industry, with more than 200 million fans playing it since its release, the game is failing to achieve EA’s expectations. The CEO explained that the team has tried many different approaches with Apex Legends, testing and introducing new things to the game, and yet the results are not the ones EA wants.
EA CEO Confirms Apex Legends’ Upcoming ‘Meaningful’ 2.0 Update
Nevertheless, rather than considering an end to the game, EA is thinking about how to keep introducing new updates that improve Apex Legends’ anti-cheat system and quality of life for players while making it financially worthwhile. Wilson has assured that the team is tirelessly working to broaden Apex Legends and keep building a game that will last for many decades. Additionally, EA explained that it wants this major update to expand what the franchise is, though the CEO didn’t provide specific details on how or when this would happen.
While there is no actual release window for update 2.0, Wilson explained that EA doesn’t want to release it alongside the upcoming Battlefield game, meaning this major update will come after that. The CEO reassured that the team is deeply committed and will keep investing in the Apex Legends community to help the game evolve and reach new heights moving forward.
Battle Royale
First-Person Shooter
- Released
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February 4, 2019
- ESRB
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T for Teen: Blood, Violence
- Publisher(s)
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Electronic Arts
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