- Azur Games led the downloads chart with 106.5 million downloads, while Tencent Games dominated revenue with $637.9 million.
- NetEase Games was in second place in revenue, while Dream Games closely followed with $148.3 million.
- The Pokémon Company saw a revenue dip, likely due to a slowdown in Pokémon TCG Pocket’s early 2025 momentum.
January 2025 brought significant shifts in the mobile gaming landscape, with some familiar names maintaining their dominance while new contenders rose in the ranks. Azur Games continued its streak as the most downloaded mobile game publisher, while Tencent Games held its position as the highest-earning publisher. Some new entries emerged too while NetEase Games made an impressive climb in revenue rankings, and several publishers saw unexpected surges in downloads. I know you are curious to know the rest, so let’s dive into the top mobile game publishers for January 2025 in detail.
Best Mobile Game Publishers by Downloads for January 2025
The start of 2025 saw Azur Games leading the downloads chart once again, accumulating a staggering 106.5 million downloads. Known for its wide range of hyper-casual and casual games, the publisher has maintained its consistent appeal to a broad audience of the mobile gaming industry.
Following behind was BabyBus, which secured 78.4 million downloads, continuing its success in the educational games sector for children which has also a massive YouTube audience. Ranked third, SayGames also made a strong showing with 71.4 million downloads.
Completing the top 5 were Supersonic Studios (69.7 million) and Voodoo (67.3 million), both known for their engaging, easy-to-play games that cater to casual players worldwide. Other notable mentions include Outfit7, the creators of the Talking Tom franchise, which landed in sixth place with 56.5 million downloads, which is still successful with its fun franchises.
Among the surprises, Tencent ranked 11th with 32.1 million downloads, lower than expected given its strong portfolio of globally popular games. Meanwhile, Hungry Studio, Homa, Garena International and FreePlay Inc. rounded out the final four for the top 15.
Best Mobile Game Publishers by Revenue for January 2025
While downloads tell one side of the story, revenue paints a picture of true financial dominance and tells us where these big companies stand. In January 2025, Tencent Games once again led the pack with a staggering $637.9 million in revenue, driven by powerhouse titles like Honor of Kings and PUBG Mobile.
NetEase Games made a notable leap to second place with $148.4 million, which finished third in 2024. Close behind was Dream Games, generating $148.3 million, thanks to Royal Match maintaining a strong player base. Azur Games, which led the downloads chart by a big margin, didn’t find itself in the top 15 for Revenue.
FunFly Pte. Ltd. and Playrix had similar numbers with $141.3 million each, which wasn’t very surprising considering they are major players in the puzzle and casual gaming genres. Century Games finished 6th, earning $141 million, supported by a stellar run by its 4x strategy game Whiteout Survival.
Notably, The Pokémon Company was ranked 14th with $56.4 million, showing a considerable dip from what we saw a couple of months ago, indicating that the explosive launch of Pokémon TCG Pocket in late 2024 may have slowed down slightly in early 2025. However, upcoming updates and events could help regain momentum.
Familiar names were present too. While Scopely, King, and Roblox took the last three places of the top 10, Moon Active, Supercell and Bandai Namco failed to get to the top 10, but managed a top 15 finish. Curiosity now lies in whether the same trend is going to continue next month, or many newer publishers pop up.
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