Builds are just as flexible
Like with roles, builds are a lot less rigid in Smite 2, too. Unlike the first game, which provided different classes with different item choices, Smite 2 allows any god to build any item. This is because many gods have abilities that scale off both main stats, Strength and Intelligence, allowing you to decide which abilities your build should cater most to.
Maybe you want to bump up your Intelligence to aid with a healing ability, or perhaps you want a Strength-scaling damage ability to hit even harder–build your character any way you want. That being said, there are still certain items that won’t be particularly helpful on certain gods, so it’s always a good idea to learn what will work best with your god’s kit.