Analysts Believe GTA 6 Could Mark a Major Turning Point for the Video Game Industry

Posted by By our-little-miss-is-home January 17, 2025 4 Views 5 Min Read
Analysts Believe GTA 6 Could Mark a Major Turning Point for the Video Game Industry



Summary

  • Analyst hints that Grand Theft Auto 6 may cost $80-$100.
  • Grand Theft Auto 6 raising the price of triple-a games could set a new trend in the industry.
  • Analysts predict a massive $3.2 billion revenue for Grand Theft Auto 6 in its first year.

An industry analyst has suggested that Rockstar Games may increase the price of Grand Theft Auto 6 from the usual $70 up to $80 or even $100, which would then allow the rest of the market to increase their prices too. Grand Theft Auto 6 is undoubtedly the most highly-anticipated video game of the past decade and with rumors suggesting the title could have a ludicrous budget, fans are growing concerned that it could be the first title to charge more than the usual price point for a triple-a video game.

The first trailer for Grand Theft Auto 6 was released back in December 2023, but developer and publisher Rockstar Games has been radio silent ever since. While the monumental title is set to release this Fall, there have been no new screenshots, trailers, or even tidbits of information released by the studio for over a year now. Rockstar’s silence has led fans to develop crazy theories surrounding Grand Theft Auto 6, with some even speculating that the title is going to be delayed into 2026. Thankfully, there’s nothing official on the latter just yet, as Rockstar’s parent company Take-Two Interactive has reiterated the game’s Fall 2025 release window multiple times.

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Right now, all eyes are on the upcoming Grand Theft Auto 6, but Rockstar would be wise to shed light on another project sooner rather than later.

Analyst Says Grand Theft Auto 6 Could Make Video Games More Expensive

In a new presentation titled “The State of Video Gaming in 2025,” investment analyst and researcher Matthew Ball discussed the future of video games. From AI to the recently announced Switch 2, this massive research piece analyzed almost everything in the video game world. Toward the end of the presentation, Ball discussed the possibility of Take-Two Interactive increasing the price of Grand Theft Auto 6 to $80 or $100. The analyst said that there “is hope” Take-Two will raise the price point for the next Grand Theft Auto game and therefore break a key price barrier, “enabling the rest of the market to move up, too.” If Ball is correct, this means Grand Theft Auto 6 could set a trend for the rest of the video game industry, with other triple-a titles also increasing their price point from the usual $70.

The last time gamers saw a price hike was shortly after the release of the current generation of consoles, the PlayStation 5 and Xbox Series X/S. Titles such as NBA 2K21 increased the price of the current-gen versions by $10, sparking outrage among the community. Coincidentally, NBA 2K21 was one of the first titles to launch at the $70 price tag and is published by 2K, a subsidiary of Take-Two Interactive. While the company’s CEO defended the price hike, citing the continued increase in development costs as the main reason for the extra $10, it shows that Take-Two isn’t afraid to break away from the mold and set new (albeit controversial) trends.

Analysts have already predicted massive financial return for Grand Theft Auto 6 in its first 12 months, which could be even more than expected if Take-Two opts to ditch the usual $70 price point. Analysts currently predict that Grand Theft Auto 6 will make a staggering $3.2 billion in its first year, with $1 billion coming from pre-orders alone. Considering the monumental success of Grand Theft Auto 5 and the huge excitement surrounding its successor, it wouldn’t be much of a surprise to see Grand Theft Auto 6 rake in billions in its first year, especially with an increased price point.

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