Hello Kitty, Kuromi, And Cinnamoroll Star In Sanrio’s New Loungefly Range

The holidays have come and gone, meaning now is the time of year to pick up anything you wanted for Christmas that you weren’t lucky enough to get as a gift. If you were hoping to bag yourself something from Loungefly’s new Sanrio collection then that will inevitably fall into that category since pre-orders have only just opened, and all of its backpacks, wallets, and even a t-shirt are available to pre-order now.

There does appear to have been a little confusion as Loungefly noted on its social media accounts that the new collection goes live today. However, pre-orders for most of its products have been available on Amazon and Entertainment Earth since Thursday. The downside is that some of the items are already out of stock, but on the bright side, hopefully they’ll be added to the Loungefly site today.

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Unsurprisingly, the Cinnamoroll shoulder bag Loungefly has used to advertise the collection appears to be the most popular item. It’s already nowhere to be seen on Amazon, and pre-orders have sold out on Entertainment Earth. The fuzzy white bag is modeled after the popular Sanrio character and comes with a matching bear coin bag that attaches to the outside.

Happy New Year Hello Kitty Fans, Loungefly Has A Whole New Collection

Backpacks, Wallets, Hoodies, T-Shirts, And More

Less of what’s out of stock and more of what’s still available, although hopefully the Cinnamoroll bag will be restocked soon. The color block items are at the center of the collection with three new items that have been made to be bought and work together. A backpack, a crossbody bag, and a wallet with starring roles for four of Sanrio’s best-loved characters.

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  Loungefly Sanrio Hello Kitty & Friends Color Block Mini Backpack
  

  Loungefly kicked off 2025 with a new Sanrio collection, and this color block backpack was at the center of it. One of the brightest Hello Kitty contributions by Loungefly to date with a bold red and pink color scheme and Sanrio mascots featured throughout its design.

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  Loungefly Sanrio Hello Kitty & Friends Color Block Crossbody Bag
  

  Loungefly’s new Sanrio color block items are part of a wider Hello Kitty-centric collection released to get 2025 underway. Kuromi, Koroppi, My Melody, and of course, Hello Kitty are on the front of the collection’s crossbody bag and it matches the backpack and wallet also included.

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  Loungefly Sanrio Hello Kitty & Friends Color Block Zip Around Wallet
  

  Loungefly and Sanrio have teamed up again to put Hello Kitty and her friends on some brand new merch. The color block items are at the center of that new range, and there’s a lot of color and familiar faces packed onto its design.

Kuromi, Keroppi, My Melody, and Hello Kitty herself are all featured on the new items on a bright red and pink background dotted with yellow and white flowers. While all three items are currently in stock at the links in the boxes above, the crossbody bag and the wallet are down to single digits on Amazon. The crossbody bag and the backpack are still in stock at Entertainment Earth.

Rounding out the collection is a second backpack starring Hello Kitty with a similar furry design to the Cinnamoroll tote bag, mystery boxes featuring three random pins, and a pale blue t-shirt with Hello Kitty, Kuromi, and My Melody on it. The t-shirt also appears to be very popular as it has quickly sold out on Entertainment Earth, but again, since today is the collection’s official release date, there should be restocks at Loungefly and other sites throughout the day and over the weekend.

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