Pokemon TCG Pocket Comes Out at Perfect Time for DeNA

Posted by By our-little-miss-is-home December 29, 2024 7 Views 5 Min Read
Pokemon TCG Pocket Comes Out at Perfect Time for DeNA



Summary

  • Pokemon TCG Pocket’s massive launch helped spark a major turnaround for co-developer DeNA, which had been struggling beforehand.
  • DeNA had seen a down year before TCG Pocket’s launch, with the company largely focusing on support for its pre-existing mobile games.
  • Pokemon TCG Pocket looks set to follow up on its early hype, with trading coming soon and the third set expected to launch in January.

The release of Pokemon Trading Card Game Pocket could not have come at a better time for co-developer DeNA, according to a recent report from the developer. The mobile version of the massively popular trading card game has seen huge success over its first two months, with staggering player counts and earnings for the game. The mobile game quickly earned over $120 million in sales within just three weeks of its Halloween launch, also boasting more than 60 million downloads. Now, the game’s success has spread to one of its developers as well.

While not holding the same clout as The Pokemon Company, fans of Nintendo’s mobile games are likely familiar with DeNA. DeNA has its hands in many of the Japanese gaming titan’s most popular mobile titles, ranging from Fire Emblem Heroes and Animal Crossing: Pocket Camp to Super Mario Run and Mario Kart Tour. The developer has also worked on mobile games for a variety of other Japanese franchises, including One Piece, Attack on Titan, and Duel Masters. Now, Pokemon TCG Pocket has reportedly been a savior to DeNA’s performance this year.

A promotional image for Pokemon TCg Pocket with two Mythical Island packs overlayed on top.

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Pokemon TCG Pocket Holiday Packs Come With a Catch

Pokemon TCG Pocket fans are discovering a catch with the free “Mythical Island” packs given away as part of the game’s special holiday event.

As reported by Simulation Daily, a recent report reveals that Pokemon TCG Pocket‘s launch led to a major turnaround for DeNA’s projections for the fiscal year. The report reveals that DeNA had been struggling during 2024, with its operations throughout the year largely focused on supporting its existing games. The company was reportedly expected to see significant losses that have been completely turned around by Pokemon TCG Pocket, now expecting to see an increase in its revenue and profit. The company’s projections also show a massive spike in Q3 2024, coinciding with TCG Pocket‘s release.

DeNA Sees Major Turnaround From Pokemon TCG Pocket

DeNA’s surprise turnaround sparked by Pokemon TCG Pocket comes as the game has done plenty to draw in new fans. The trading card game simulator entices fans to come back with the promise of daily free packs, with two free packs a day given out to players just for logging into the game. Pokemon TCG Pocket also recently debuted its second major expansion, with “Mythical Island” bringing fan-favorite Pokemon like Mew and Celebi to the game. Pokemon TCG Pocket was also revealed to be the third best-selling Pokemon mobile game of all-time following its first month.

Pokemon TCG Pocket‘s early success will look to translate into the future with plenty more said to be on the way. The Pokemon Company has revealed that Pokemon TCG Pocket will introduce a limited trading system in early 2025, allowing fans to swap cards with their friends. The game’s third expansion is also expected to come before long, with early information suggesting that the third Pokemon TCG Pocket set will arrive in late January. Pokemon TCG Pocket was a smash hit on launch and looks to maintain its popularity well into the future.

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