Summary
- KFC’s new restaurant “Saucy” in Orlando focuses on sauces and bold flavors geared towards a Gen Z audience.
- Saucy features 11 sauces, chicken tenders, fries, and coleslaw.
- Saucy is becoming popular on social media, and may expand to other US cities if successful.
KFC has opened a new restaurant named Saucy that focuses on sauces and dips, but its only location is in Orlando, Florida for the time being. Saucy’s color scheme and concept greatly differ from KFC’s traditional one.
Kentucky Fried Chicken, otherwise known as KFC, was first founded by Harland “Colonel” Sanders in 1952 in Salt Lake City, Utah. Since then, the food chain has turned into one of the biggest fried chicken franchises in the world. KFC’s Colonel Sanders himself is featured in the company’s red and white logo, which is recognizable from any distance. KFC’s menu consists mainly of fried chicken products marked by its iconic 11-spice recipe. The franchise is also known for its brand message of family and sharing. However, it seems KFC is trying its luck with a new concept and a whole new restaurant.
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On December 23, KFC began testing its new restaurant “Saucy” in Orlando, Florida. As its name suggests, Saucy’s main focus is sauces and dips. The restaurant offers a total of 11 sauces, a nod to KFC’s 11-spice chicken. Among the dips available are names like Jalapeno Pesto Ranch and Thai Sweet’N Spicy. Saucy’s menu isn’t limited to dips, though, as it also offers chicken tenders, fries, coleslaw, and more. But unlike KFC, Saucy’s logo and decorations are bright pink. Moreover, in an interview with CNN, KFC revealed that Saucy’s target audience is Gen Z, a public more interested in bold flavors. With Saucy, KFC intends to align itself with recent industry trends. The restaurant only has one location for the time being, but it might expand to other US cities if Saucy’s concept proves popular.
KFC Opens New Restaurant ‘Saucy’ in Orlando, Florida
The interior of Saucy also carries its bold and loud concept with pink and orange decorations. Fans can dine inside or take their orders home at the drive-thru. Although it has only been days since Saucy opened, the venue is already a hit among Internet users, with content creators sharing videos of their orders on platforms like TikTok, YouTube, and Reddit. It’s common for food chains to introduce new concepts or products gradually to test the waters. Earlier in December, Subway debuted footlong nachos in select locations across the US and Canada. Similarly, McDonald’s launched a limited Chicken Big Mac through a large marketing campaign with Twitch streamer Kai Cenat.
If Saucy is successful, KFC may see an opportunity to one-up its competitors in the US. Of course, KFC is very popular globally as well and has launched collaborations and products exclusive to other countries. For example, KFC Spain launched a chicken Tamagotchi while KFC China launched an exclusive Genshin Impact toy line.