Summary
- Adin Ross has decided to stay on the livestreaming platform Kick after indicating he would leave.
- Potential conflicts between Ross and Kick CEO Ed Craven may have been related to pursuing Brand Risk ventures.
- Ross may have stayed on Kick because he can’t return to Twitch due to past behavior.
Kick streamer Adin Ross won’t be leaving the platform after all. The controversial content creator joined the Stake.com-backed livestreaming platform in 2023, shortly after being permanently banned from Twitch. He quickly became a representative streamer on Kick and seemed to have a somewhat close relationship with company CEO, Ed Craven, who even gifted Ross a Rolls Royce on his 23rd birthday.
Throughout November and December, however, rumors began swirling that Ross and Craven had possibly had a falling out. Some cryptic posts on social media fueled this speculation, with many believing that Ross was dropping hints that he planned to leave Kick. In a now-deleted tweet, he seemed to be addressing Craven when he said he would “give u one last chance to make things right.” On December 7, Ross confirmed on Twitter that he would be leaving Kick and trying to get unbanned from Twitch.
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However, the content creator has now done a 360 and revealed that he will not be leaving Kick. In a livestream with Ed Craven on December 21, Ross confirmed that he would be doing Brand Risk, his effort to enter the influencer boxing scene, on Kick. “Eddie, you’ve been nothing but so right to me as a partner,” said the streamer, as both glossed over their rumored beef that had supposedly been brewing for the past month. Previously, Craven had dismissed rumors that Ross would leave Kick, and it turns out he was right.
Why Did Ross Change His Mind About Leaving Kick?
It’s likely that outsiders will never know what was happening behind the scenes throughout November and December between Ross and Craven. However, many are surmising that the conflict centered around whether the content creator would be allowed to pursue his Brand Risk endeavors on Kick, or perhaps he wanted incentives to do it on Twitch’s rival platform and not elsewhere. During the livestream, Ross seemed to be reassuring Craven as much as anybody else that his attempt to enter the influencer boxing scene would be fruitful. “I think we can make something so big out of this, bro,” he stated. Leave it with me, leave it with Todd, leave it with the people who are going to make this s*** next level. We’re going to do Brand Risk on Kick, 1 million percent, no matter what.”
Others think that Ross backed out of his threats to leave Kick simply because he couldn’t return to Twitch. As recently as April, Ross asked Twitch to unban him, despite his prominent position on Kick and his apparent friendship with Craven. Ironically, the content creator has stated that he believes he was banned from Twitch because he had a Kick chat open during a livestream on the Amazon-owned platform. However, it seems to have actually been more than that. Twitch CEO Dan Clancy has said that unbanning Ross would require “convinc[ing] me that he really is different,” which implies that the streamer’s behavior in general was a deciding factor.