Summary
- Twitch has upgraded Clips and is looking to reward viewers for creating and sharing them.
- Short-form vertical content is popular, and Twitch’s Clips feature helps streamers gain traction.
- Twitch is experimenting with features like Clip Nudges and enhancing mobile editing tools for Clips.
Twitch has announced multiple upgrades to its Clips feature along with plans to reward viewers who create and share Clips. In recent months, Twitch has enhanced its Clips function to help creators reach larger audiences faster. Now, it seems the streaming platform is seeking a way of encouraging more viewers to make Clips as well.
Short-form vertical content has become increasingly popular in recent years. While TikTok remains the leading platform in this area, other sites like YouTube and Instagram have joined in on the trend of short videos. In 2016, Twitch introduced Clips, a feature that lets creators cut out memorable moments of a stream. Later, in 2023, the Amazon-owned platforms announced the possibility of creating vertical Clips. The feature proved to be very helpful for streamers to gain more traction on their channels. In September 2024, Twitch further improved vertical Clips for social media sharing so that streamers could easily post them as YouTube Shorts, Instagram Reels, or TikTok videos. Twitch isn’t done promoting Clips though, as the streaming service has new updates in store for the feature.
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On December 12, Twitch announced a series of upgrades coming to Clips and teased a rewards system for viewers who create these videos. Twitch revealed a new “Top Clips” panel on the Stream Summary section to help users find and share the most-viewed Clips from each stream. This would aid streamers to better select which Clips to share on their social media. Moreover, Twitch revealed that it’s trying out a “Top Clips leaderboard” feature that recognizes which viewers have clipped the most-watched moments of a livestream. Twitch stated that it’s already “working on more ways to reward viewers” who often create and share Clips in support of their favorite streamers. The platform did not detail whether these rewards would be monetary, but this could be an important incentive to attract more viewers. Earlier in October, there were rumors that Kick would start paying its viewers as well, so this wouldn’t be the first teased monetization strategy on a streaming service.
Twitch Reveals Various Clips Upgrades
To help viewers know when it’s best to create a Clip, Twitch is experimenting with “Clip Nudges.” The feature alerts when a stream’s chat is most active and prompts viewers to clip this moment quickly. Additionally, Twitch revealed that its web version’s Clips editing tool would be launching on mobile. The Clips Manager has been updated as well, letting users filter videos by date, category, channel, and more. Finally, Twitch said it’s giving streamers “more control over which clips show up on discovery surfaces” by allowing them to limit their discoverable clips to Featured Clips only. Sometimes streamers aren’t happy with Twitch’s upgrades, but the platform often attempts to set things right by enhancing its creator tools, including Clips.
Twitch’s Clips is one of its most popular features. Thanks to the tool, streamers no longer needed external programs to create vertical videos highlighting their streams on their social media, like TikTok or Reels. On the other hand, TikTok might be banned in the US, which could cause a strain on many creators’ audience reach.