McDonald’s is Teaming Up With Sonic the Hedgehog

McDonald's is Teaming Up With Sonic the Hedgehog



Key Takeaways

  • McDonald’s, Sega, and Paramount collaborate for Sonic the Hedgehog 3 toys tied to the upcoming film release.
  • The Sonic the Hedgehog 3 film expands with new characters and may adapt elements from Sonic Adventure 2.
  • The toy line includes figures of Sonic, Tails, Knuckles, and Shadow.



The fast-food chain McDonald’s is teaming up with Sega and Paramount with a new line of toys based on the upcoming Sonic the Hedgehog 3 film set to hit theaters later this month on December 20. While there is no information yet about when the Sonic the Hedgehog 3 toys might make their way to North American locations, it seems likely that they will, given previous tie-ins with the franchise.

Sonic the Hedgehog 3 is one of the most anticipated films of this year, as previous trailers and casting announcements, such as Keanu Reeves as Shadow, have drummed up significant hype among fans. The film continues to expand the franchise with new and returning characters, with many believing it will adapt various elements and plotlines from the fan-favorite game Sonic Adventure 2.

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Now, fans can get another look at the upcoming film in the form of a Colombian advertisement for a series of McDonald’s toys depicting the film’s main characters as part of an official collaboration. The short commercial shows the main characters of Sonic the Hedgehog 3, Sonic, Tails, and Knuckles, alongside Shadow delivering Happy Meals before revealing multiple small figures based on the characters.



New Sonic 3 McDonald’s Toys May Have Story Implications

The rest of this article contains POSSIBLE SPOILERS for the Sonic the Hedgehog 3 movie

The toy line depicts Sonic, Tails, Knuckles, and Shadow in multiple poses within a plastic ring, though it is unclear what their playable function might look like, so fans might have to pick up a Happy Meal to find out. In addition to the base versions of each main character, the toys also feature versions based on Super Sonic and Super Shadow, lending credence to the idea that the film may be adapting elements from Sonic Adventure 2.

mcdonalds sonic toys

Sega’s iconic mascot has been on the rise this year, with fans largely praising the recent release of Sonic x Shadow Generations, an expanded remaster of one of Sonic’s most acclaimed titles. While much of Sega’s output of Sonic games has been met with inconsistent critical reception in the past, the ongoing film franchise’s success has seemingly proven the series’ lasting legacy in the public eye.


This is far from the only time McDonald’s has crossed over with major gaming franchises in some form, either, as the fast food chain has previously offered toys and merchandise based on the Pokemon franchise. Just this year, it even collaborated with Konami and Sanrio to create a series of Hello Kitty toys based on various Yu-Gi-Oh characters.

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