Why DayZ’s Frostline DLC is Being Review-Bombed

Why DayZ's Frostline DLC is Being Review-Bombed



DayZ, Bohemia Interactive’s multiplayer survival live-service title, is nothing if not a cult classic. Typical survival game elements like crafting form the backbone of DayZ, but the game’s lack of polish and at-times brutal difficulty can make it a tough sell for many players. Nevertheless, it has fostered a dedicated core fanbase, which is what has kept it alive for all these years.




But that same fanbase, at least in part, seems to be turning on DayZ in the wake of its Frostline DLC. Frostline, which arrived back in October, promised to deliver a fresh take on the base game’s central gameplay loop, putting players in a new environment with distinct gear, wildlife, and mechanics to engage with. Fundamentally, Frostline is somewhat similar to DayZ‘s Livonia map expansion from 2019, in that its main selling point is the new environments that players can explore, which aim to recontextualize the mostly untouched gameplay. For some players, this will be enough, but for others, Bohemia Interactive is asking a bit too much for content that isn’t meaty enough.

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DayZ’s Frostline DLC Is Getting an Ice-Cold Reception


Frostline’s Price Point Has Struck a Nerve Within DayZ’s Playerbase

On Steam, the Frostline DLC is currently sitting at a wickedly low “Mostly Negative” rating, with most of the reviews citing the price-for-content ratio as their main criticism. Frostline is currently retailing for $27 USD, making it just over half the price of the base game. For those that view price as a direct indicator of the promised breadth of a game’s content, $27 indicates a beefier final product than what Frostline turned out to be, as its biggest difference from the base game is the new terrain and environment. The fact that players have to purchase the $50 DayZ base game to play Frostline obviously doesn’t help its case, as it brings the total price tag to just under $80 for the complete experience.

Is the Criticism of DayZ’s Frostline DLC Justified?

Bohemia Interactive CEO Mark Spanel recently took to Twitter to defend the studio against the contentious narrative surrounding Frostline‘s price tag. He specifically cites the work that Bohemia Interactive has put in over the years to upkeep and expand DayZ, pointing out that the game has been played for an average of 188 hours, and that $27 for an expansion is therefore a fair asking price. Naturally, these comments sparked a number of heated responses, with gamers pushing back against Spanel’s claims and doubling down on criticisms of Frostline and its dearth of content.


Spanel’s comments were civil and fair in many ways, but they, perhaps unsurprisingly, only stoked the flames of criticism from the DayZ fanbase. Frostline does indeed add more than just surface-level elements to DayZ, as the new environments introduce different diseases and hazards unique to the DLC, and bigger features like boats have the potential to dramatically change the game, so those claiming that it’s a mere asset flop or cash grab are perhaps a bit out of line. There is definitely an argument to be made that $27 for a DLC of Frostline‘s scope is reasonable.


At the same time, a product is really only worth what consumers are willing to pay for it; it’s not necessarily up to the creator of the product to determine how “fair” a price is, regardless of the strength of their reasoning. And while Spanel’s point about Bohemia Interactive’s maintenance of DayZ over the years is accurate, it’s also rather irrelevant, as audiences aren’t paying for these patches. When a game developer charges for something, then there is a higher expectation of quality and substance.

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