Key Takeaways
- Elon Musk may pursue a Hasbro acquisition.
- Musk has recently been critical of some comments in the “Making of D&D” 40th anniversary book, and inquired about Hasbro’s value on Twitter.
- Purchasing Hasbro would grant Musk ownership of IPs like Dungeons and Dragons, Transformers, Monopoly, and more.
A recent tweet from Elon Musk may allude to the controversial billionaire potentially acquiring entertainment powerhouse Hasbro. This tease comes just days after Musk announced his intentions to build an AI game studio, and if successful, a Hasbro purchase would grant him ownership of iconic franchises like Dungeons and Dragons, Transformers, and Magic: The Gathering.
Although Elon Musk holds high-ranking roles across Twitter, SpaceX, Tesla, and very soon, the US government, the billionaire’s penchant for video games is well-documented. Earlier this month, it was revealed that Musk is one of the top-ranked Diablo 4 players worldwide, charting at an impressive 19th place. Musk also takes to Twitter occasionally to comment on new developments in the games industry. Some of Musk’s opinions stir up controversy as well, like his “DEI kills art” remark about Ubisoft’s upcoming Assassin’s Creed Shadows.
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Musk has recently been more vocal on Twitter about his criticisms of the games industry, even expressing interest in starting an AI game studio to “make games great again.” It seems the billionaire might have been more serious about this venture than some may have expected, as Musk hinted at purchasing Hasbro in a recent tweet. The specific mention of Hasbro isn’t out of the blue either, as Musk has been engaging in discourse about Dungeons and Dragons over the past week. On November 22, Musk criticized Dungeons and Dragons Product Lead Jason Tondro’s remarks in the “Making of D&D” 40th Anniversary book.
Elon Musk’s Potential Hasbro Purchase Could Be Fueled by His Passion for Dungeons and Dragons
In the book’s foreword, Tondro distanced himself from Dungeons and Dragons‘ original creators, including E. Gary Gygax, prompting a heated response from Musk. The billionaire condemned Tondro’s comments, stating that nobody “gets to trash” Gygax and that Hasbro and Wizards of the Coast shouldn’t stand for it. One week later, another Twitter user posted Tondro’s reaction to the outrage, to which Musk responded, “How much is Hasbro?” While this offhand remark is far from a formal statement of intent, Musk’s apparent passion for Dungeons and Dragons doesn’t rule out a potential Hasbro acquisition either.
It’s also worth noting that Musk asked a similar question about Twitter’s value back in 2017, and seven years later, the platform is under his ownership. It remains to be seen what comes of Musk’s potential plans for buying Hasbro, but if he does go through with it, the billionaire will gain control of Dungeons & Dragons, as well as other high-profile IPs like Transformers, Monopoly, Magic: The Gathering, Axis and Allies, and My Little Pony. The timing aligns with Musk’s AI game studio objectives as well, but whatever does come out of it will likely not feature crime on a comparable level to Grand Theft Auto 5.
Dungeons and Dragons
Created by Gary Gygax, Dungeons & Dragons is a tabletop game in which players craft their own worlds and band together to take on adventures through mysterious realms outlined in companion materials. One of the best role-playing games ever made, it has been adapted into a variety of video games and other media.
- Franchise
- Dungeons & Dragons
- Original Release Date
- 1974-00-00
- Designer
- E. Gary Gygax , Dave Arneson