Key Takeaways
- Pokemon TCG Pocket has generated more than $120 million in revenue during its first 19 days.
- That means its players are spending an average of almost $6.5 million per day on the app.
- It’s still not quite hitting the lofty numbers Pokemon Go achieved during the same period.
Pokemon TCG Pocket got its worldwide rollout on October 30, 2024, and after a huge launch, the latest Pokemon mobile game has continued to go from strength to strength. Not only did Pocket earn significantly more during its second week than it did during its first, but to date, less than three weeks on from its release, the mobile game has generated more than $120 million in revenue for The Pokemon Company.
The breakdown of Pokemon Pocket’s first three weeks comes via PocketGamer.biz which has used AppMagic estimates to establish how well the game has been performing so far. According to those estimates, it took just 17 days for Pocket players to collectively spend $100 million in-game. That number has naturally continued to grow, and as of the latest figures on November 17, Pocket spending had generated $120.8 million.
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It seems like December’s events will be very similar to those in November.
That’s just shy of $6.5 million per day, and that’s not even the best news of all for those responsible for the card-collecting game’s creation. You might have thought spending would have already started to drop off as casual players lose interest, but the statistics confirm quite the contrary. Pocket’s week one numbers were eclipsed by the money it brought in during week two, generating $48.5 million in its second week compared to $35.8 million during its first seven days.
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With $37.2 million spent during the first five days of week three, it has already outdone Pocket’s first week and is on track to set another record once the numbers have been updated. Even with more casual Pokemon fans potentially losing interest, that might be unsurprising as those who cashed in on the game’s Premium Pass free trial will have been forced to spend money on the game, maybe for the first time, if they want to keep getting that extra pack per day.
Despite Pocket’s hugely successful start to life, it is still, somewhat predictably, lagging behind where Pokemon Go was revenue-wise after its first 19 days. Probably not as much as you might think, though. Pokemon Go generated $138.8 million during its first 19 days so Pocket is only $18 million behind The Pokemon Company’s greatest mobile success. Pokemon Masters, the mobile game that previously occupied second place had made $26.4 million in its first 19 days which, in its defense, is more than I’d have expected.
Whether The Pokemon Company can keep this momentum going beyond three weeks is yet to be seen. There’s already evidence that players are starting to get bored due to Pocket’s “slow progression”. New booster packs are coming, as is limited trading, and while people are claiming they’re getting bored of the app, the money it has brought in so far would suggest otherwise.
Experience the fun of collecting Pokémon Trading Card Game (TCG) cards with Pokémon Trading Card Game Pocket, an upcoming game for iOS and Android devices from Creatures Inc., the original developers of the Pokémon TCG, and DeNA Co., Ltd.
- Released
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October 30, 2024