Microsoft Accepting WoW Gold for Avowed Purchases is Potential Controversy

Microsoft Accepting WoW Gold for Avowed Purchases is Potential Controversy



It won’t be long until fans of Obsidian and Pillars of Eternity can grab Avowed, and players will have plenty of platform choices. One of Avowed‘s launch platforms, however, could prove to be problematic for Microsoft.




One of the many places gamers can find Avowed upon release will include Battle.net, Blizzard’s own game launcher. By extension, players will also be able to buy Avowed using World of Warcraft‘s Gold currency. Gold in Warcraft can be used to bid on WoW Tokens, which players can buy from Battle.net for $20 and put up for auction in WoW‘s Auction House. Players who win these auctions can redeem tokens for about $15 in Battle.net credit, which can then be used to buy games on the platform. It should be noted that all prices fluctuate based on region, especially the amount of Gold a player can expect to pay for a token.

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Microsoft’s Move With Avowed Could Be More Trouble Than It’s Worth


This particular purchasing method for Avowed may appear unconventional, but it’s not without precedent. Much of Blizzard’s vast library can be purchased through this launcher, and thus can also be purchased using Warcraft Gold. Though this model is worth discussing by itself, the introduction of a non-Activision game here is the focal aberration. It’s likely that this is something Microsoft wants to pursue as part of its multi-platform strategy, and it’s using Avowed to test the waters. However, this decision is primed to raise eyebrows.

Warcraft’s Auction System Could Be Thrown Into Disarray

The market for WoW Tokens is incredibly complex, playing a major role in the cottage that orbits Warcraft via the Auction House. Not only are there multiple sites dedicated to tracking Auction House prices, there are multiple for tracking WoW Tokens specifically. Their prices fluctuate greatly by region, making the Warcraft Gold price of Avowed in permanent flux—something that’s an inherent risk for any looking to take on the challenge of buying Avowed with Gold. Some regions have seen single WoW Tokens jump to half a million Gold, and the current US market would require over a million gold to buy Avowed.


Moreover, further fluctuations could come from the added strain Avowed may put on World of Warcraft‘s market. The Auction House was just recently drained of WoW Tokens when the highly-desirable Trader’s Gilded Brutosaur was announced. Given the immensity of coverage around Avowed‘s appearance on Battle.net, as well as its desired status, it’s possible that the game’s economy could be thrown into tumult again. On the other hand, this may not be an issue whatsoever; it’s hard to say how desirable Avowed will be to WoW fans, and highly-invested WoW fans at that.

Putting Avowed On Battle.net Poses Questions Microsoft Might Not Be Ready To Answer

Blizzard has been allowing fans to buy games with credit redeemed via WoW Tokens for some time, but Avowed is nonetheless a unique case. As stated prior, it’s a non-Activision game entreating upon the Battle.net ecosystem, something that lacks precedent. It’s always good to see games being made available on multiple platforms, but fans remain confused.


Since it’s likely that Microsoft is testing the viability of Battle.net for further releases, maybe even as a larger PC competitor, the conversion of in-game currency into credit that can buy other games is worth inspection. The ramifications attached to an increased proliferation of WoW Tokens are varied and up for speculation, but it could really crash the WoW economy. It could also encourage other platforms to take up this model, and perhaps even provoke competing in-game currencies on the same platform. This is speculation based on a slippery slope, but it’s clear to see why some players are already treating Microsoft’s new move with skepticism.

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