- The partnership will feature exclusive events during the 2025 F1 Sim Racing Season.
- Valhalla will have prominent branding across KICK F1’s digital and social media platforms.
- he collaboration coincides with Valhalla’s Mainnet launch at the end of November.
Floki has officially announced that its Play-to-Earn MMORPG Valhalla has partnered with the Kick F1 Sim Racing Team. This collaboration, announced on November 15, 2024, will feature a series of exclusive events throughout the 2025 F1 Sim Racing Season.
Valhalla will have prominent branding across KICK F1’s programs
Valhalla will integrate the team’s NFT presence into its game, and in-game competitions will offer the winners a unique prize: the chance to visit Sauber Motorsport’s headquarters in Hinwil, Switzerland. On top of that, Valhalla will be the presenting partner for the drivers’ debriefs after each official F1 Sim Racing event, with a special content segment shared on @sauberesports‘ Instagram and X channels.
Valhalla’s logo will also be prominently displayed across KICK F1’s digital and social media platforms, including banner placements, branding overlays during live streams, and on the drivers’ sleeves. Additionally, Valhalla branding will be integrated into the Sauber Esports Arena, which will see it appearing on wall frames, streaming overlays, and interview backdrops too.
Andrea Bugnone, team manager of KICK F1 Sim Racing Team, expressed delight in partnering with Valhalla and Floki. he added: “This collaboration represents an exciting convergence between F1 Sim Racing and gaming technologies, opening a whole new world of engaging possibilities for our team. By integrating Valhalla’s cutting-edge platform within our team’s pursuit of excellence, we aim to enhance the F1 Sim Racing experience for fans of both KICK F1 Sim Racing Team and Valhalla itself.”
This partnership also coincides with Valhalla’s highly anticipated Mainnet launch, which is set at the end of November 2024. Overall, there is no doubt that this collab will bring a new level of excitement to fans of both virtual motorsport and gaming.
Collaboration Note
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