Key Takeaways
- Xbox CEO confirms Microsoft will continue to make consoles in the future.
- Xbox brand has expanded to include PC, cloud gaming; focuses on accessibility.
- Microsoft’s approach is about making games more available across various platforms.
Microsoft has been diversifying its Xbox portfolio in recent times, encapsulated by the company’s recent advert, which suggests phones, televisions, and laptops are actually Xboxes.
The company has been trying to hammer home this sentiment for some time: with Xbox Game Pass, you can play Xbox games wherever you like. Because of this, Microsoft’s desire to make future Xbox consoles has been called into question.
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With its new marketing campaign ramping up, Xbox CEO Phil Spencer has moved to dispel any myths that Microsoft will be exiting the console market any time soon.
“We’ll Definitely Do More Consoles In The Future”
Speaking to Rolling Stone about the future of the company, Spencer was keen to share the evolution of the Xbox brand. “It literally was a box when it first launched. It was the Direct X box. What it’s grown into now is more accessibility. Xbox isn’t just one device, Xbox is on your smart TV, Xbox is on your PC, Xbox is on your phone, and we’re in the middle of that transition,” he said.
The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ever. The reason for this, Spencer says, is that “The console space all up isn’t growing.
“In terms of continuing to expand and grow Xbox, it’s about PC, it’s about cloud, and it’s about making our games more available in more places,” he adds.
While these comments alone would have only served to add fuel to the fire, the CEO clarified, “We’ll definitely do more consoles in the future, and other devices,” likely referring to the Xbox handheld Spencer confirmed a couple of days back.
In terms of continuing to expand and grow Xbox, it’s about PC, it’s about cloud, and it’s about making our games more available in more places.
With Sony releasing the PS5 Pro last week, Rolling Stone questioned Spencer on whether Microsoft would be releasing a similar Mid-Gen refresh, something he remained coy on.
“We don’t need to do incremental hardware for our own benefit. Does a new device really give you a unique experience on screen in some way? [It’s] less like the old days, going from the original Xbox to 360; that was standard definition to high definition. Now, [it’s] harder to show the benefits.”
Xbox Series X
Launched in 2020 in conjunction with the Xbox Series S digital-only console, the Series X is the disc version of Microsoft’s premier gaming platform.