A new rumor is spreading about Apex Legends‘ monetization, and it already has longtime fans wary. According to reports about a new EA survey, a subscription service could be in consideration for Apex Legends.
Apex is going through something of a rough patch. A recent EA earnings call saw a major discussion around the game, which saw CEO Andrew Wilson speak on its decline. This Q2 2025 earnings conference saw Wilson comment that ‘large systematic change is required’ due to failures to hit monetization goals. These comments have seen derision from the Apex community, as many view the game as being overmonetized already; many are fearing that Apex may be on its way out given its increased monetization, unresolved hacker problems, and dwindling player count – though this remains speculation.
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Apex Legends’ Subscription Rumor Explained
Insider Gaming broke the story on this new rumor, one that’s now being felt across the game’s fandom. According to the outlet, a number of Apex Legends players have received a survey asking participants whether they’d be interested in a paid subscription to the game. Presumably, this would take a similar form to Fortnite‘s ‘Crew’ subscription, which costs $11.99 per month and offers a pool of V-Bucks, instant access to the season’s premium battle pass, a monthly bundle, and more.
Though EA has yet to confirm anything concrete about a subscription model, fans are already getting concerned. While it’s launched with a decent array of features, Apex Legends‘ latest season (which dropped November 5th) has had gamers on edge due to its late trailers, with it being the only season to lack advanced promotion. This has led many to view Respawn as unprepared for the new season, which does not bode well considering Wilson’s comments. If a new subscription model comes to Apex, one matching Fortnite‘s own, there will likely be some unrest.
The Issue With Bringing A Subscription To Apex
A comparison to Fortnite‘s own subscription model makes sense, especially given the scarce details currently available. On the other hand, Apex would have a harder time getting a subscription past fans; not only can Apex players be less satisfied with their game’s state when compared to Fortnite players, but they can also be less satisfied with its monetization. Many already view Apex as being overmonetized, with a huge pool of currencies, incredibly expensive events, and, in general, higher prices. Collection events were an issue way back in 2019 with Respawn’s first attempt, Iron Crown—but they improved for a while. Unfortunately, more recent events, starting with the Final Fantasy crossover, have returned to exorbitant prices.
Moreover, Respawn only just recovered from a massive controversy regarding Apex Legends‘ battle pass. Though the studio scrapped the restriction around buying the battle pass with in-game currency, it still ended up splitting the pass into two full-priced passes. The two passes each carry the same value as a single pass, albeit they can be progressed through faster—so they’re hardly a bad deal. However, Respawn also launched a pass that is locked to a $20 price tag—one that offers very little additional content. This recent influx of multiple passes, multiple currencies, and a mix of mythic items (Heirlooms, Universal Heirlooms, and Mythic skins), has flooded fans with monetization options—creating hesitance around any new monetary inroads.
Apex Fans Want Gameplay Changes More Than They Want A Subscription
There’s a good deal fans have been enjoying about Apex Legends‘ latest season, but there’s still an air of fear and frustration in the community. The comments made in EA’s recent earnings call have caused concerns about a dwindling playerbase to resurface, with a few even wondering if the game’s days are numbered. A subscription model, in whatever form, would likely displease fans, especially considering that many are still looking for fixes to notorious glitches and the title’s hacking problems.
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