Key Takeaways
- The PlayStation 5 Pro is finally here, and its $700 pricetag has warded off any sellouts and has put scalpers in a bind.
- PlayStation’s President Hiroki Totoki has affirmed that the $700 pricetag hasn’t harmed sales.
- In his comments, Totoki reiterated that the console is aimed at “hardcore” gamers and enthusiasts, the kind who would pay $700 for a mid-generation refresh.
When the PlayStation 5 Pro was revealed, gamers across the world rejoiced that the seemingly neverending rumors were true. Then, the $700 pricetag was unveiled, and that excitement went out the window, particularly as the console didn’t even include the vertical stand or removable disc drive.
Flash forward to today, and the PS5 Pro is officially out in many markets. Fortunately or unfortunately, depending on how you see things, the PS5 Pro hasn’t sold out at many retailers. And it just so happens that scalpers looking to take advantage of consumers are actually losing money.
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But if you ask Sony President, COO and CFO, Hiroki Totoki, the price of the PS5 Pro isn’t the issue. More so, it’s aimed at a specific subset of the gaming world.
The PS5 Pro May Not Be For You
As first spotted by Twitter user Genki_JPN, Totoki offered some thoughts when it comes to Sony’s latest marquee offering. Specifically, Totoki reiterated that the PS5 Pro is targeted at “hardcore” gamers, and not the casual audience.
“Hardcore users are the target of this hardware”
And as far as the $700 price tag is concerned, while steep for a large portion of gamers and certainly well-deserving of some sticker shock, Totoki says that it hasn’t had a negative impact. As part of his comments, he added the following:
“In terms of the pricing, many people made different comments on that, but pricing on PS5 pro has not had a negative impact, I don’t think.”
To this point, the PS5 Pro has enhanced several existing games via patches, however, no singular game is “exclusive” to the mid-generation refresh. In other words, it’s perfectly fine to keep your base PS5, especially if you don’t see a need for a new and more expensive machine. Totoki’s words may seem hollow, but he isn’t saying anything out of line. The Pro has and always will be for enthusiasts, and that’s OK.
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