Mountain Dew has unveiled an in-game rewards promotion that spans World of Warcraft, Diablo 4, and other popular games, marking a new chapter in its long-standing association with gaming. This promotion, which also features Rockstar Energy and Doritos, allows players to redeem digital rewards for various titles by collecting points from participating products. Running from November 4, 2024, through January 31, 2025, this collaboration offers gamers exclusive transmogs, pets, and even a fiery motorcycle mount for World of Warcraft.
The latest Mountain Dew promotion brings back Game Fuel’s Citrus Cherry flavor alongside a new Citrus Blackberry, each celebrating World of Warcraft’s 20th anniversary. This refresh of Game Fuel continues a nostalgic connection between Mountain Dew and the gaming community, a partnership that stretches back to early 2000s gaming culture when Game Fuel became a staple at gaming tournaments and esports events.
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World of Warcraft and Diablo 4 Rewards Breakdown
Gamers who participate in this promotion will find a range of in-game rewards tailored to specific titles. Diablo 4 fans, for instance, can redeem their points for five unique transmogs, each designed for various character classes. Available items include The Man Opener, ideal for Barbarian, Druid, and Necromancer classes; The Thirsting Bird, suitable for Druid, Necromancer, Rogue, and Sorcerer; and the Spiritborn-exclusive Savoring Glaive and Dueling Dervish. Players can also acquire Battle Pass tier skips.
World of Warcraft’s offerings include cosmetic items like two unique tabards—Bot Wrangler’s Violet and Crimson Aprons—and three new pets: Thrillbot 9000, Chillbot 9000, and the returning Lil’ Ragnaros, a familiar face from the Battle.net store. Perhaps the most eye-catching item is the Hateforged Blazecycle, a striking motorcycle mount with a fiery design.
Other Games Get In on the Mountain Dew Action
Beyond World of Warcraft and Diablo 4, other major games are part of this Mountain Dew promotion. Players of Microsoft Flight Simulator 2024 can unlock the Mountain Dew Erickson S-64 Air-Crane. Madden NFL 25 players have access to an exclusive Ultimate Team player. Meanwhile, The Elder Scrolls Online players can redeem points for the Morthal Jarl Finery costume.
How to Access the Mountain Dew Rewards
From November 4, 2024, players can begin collecting points by purchasing select Mountain Dew, Rockstar Energy, and Doritos products, including 20-ounce and 12-pack Mountain Dew cans and Doritos XXL bags. Each product comes with a unique code, redeemable on the Mountain Dew Gaming Rewards website, where players can track and exchange points for in-game rewards. The promotion includes several popular flavors and product designs featuring the gaming franchises, from Diablo 4 to Madden NFL 25.
Expanding Mountain Dew’s Gaming Legacy
Mountain Dew’s latest promotion for Diablo 4, World of Warcraft, and other games serves as a nod to its historic ties to gaming. Game Fuel has evolved from a tournament favorite to a recognizable gaming accessory, now bringing digital rewards to some of today’s top games. The influence of Mountain Dew on gaming culture is so prominent, it’s seeped into pop culture, including popular shows like South Park. By associating with major titles, Mountain Dew not only reconnects with long-time fans but also introduces its brand to newer gaming generations, reaffirming its relevance within gaming culture.
