Sony Knows How to Sell PS5 in China, And It’s with Gacha

Sony will run a PS5 price promotion in China to coincide with the country’s Singles’ Day, an annual shopping event somewhat similar to Black Friday. During the promotional period, fans will be able to nab a PS5 Digital Edition for as little as ~$390 on current exchange rates. There’ll also be a zero interest monthly payment option for those looking to purchase the platform in instalments, too.